“I’ll Keep These On.”

Posted by Dirk on Tuesday, February 15, 2011 · Leave a Comment

Well, normally on the Isle we don’t talk about our own work so much. However, from time to time a small exception from that rule seems to be in order and today we do that for the first time. So here you go: A set of tv-commercials we developed to kick-off an integrated campaign for Reno, the largest european shoe retailer. The claim ‘Die behalt ich gleich an’ (‘I’ll keep these on’) was already in use and well known when we started to work for the client at the end of last year but it was never utilised properly and consequently it had no relevant emotional meaning whatsoever. And there you have the pretty simple and straight forward idea: Take what’s well known and give it meaning. You just have to do it right. Directed by Jorn Haagen, Music by Yessian/Radiohouse, Production Company: 53 90 90.
On air now.

Filed under Advertising, Ideas · Tagged with 539090, commercials, Reno, shoes, TV

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