Are You A Voyeur?

Posted by Dirk on Monday, February 28, 2011 · Leave a Comment

There is not much to write about that one because the film nicely explains everything. An amazing promotional campaign for HBO by BBDO, New York to fortify HBO against increasing competition by strengthening the brand’s relationship with super-fans. It was awarded with the Cannes Lions Promo Grand Prix in 2008 which makes it ooooold, but hey, time flies and I guess it’s appropriate to revisit the really great things from time to time. Thanks to Michael for the tip: