The Heist At Pause

Posted by Jan on Thursday, November 10, 2011 · Leave a Comment

Swedish electronics retailer Pause is inviting people to break into its store in Stockholm tonight and steal an LED TV worth $5,700. Yes, you heard me right: As part of a new campaign, if someone can get past the store’s security system tonight with the help of a friend, they pull off the daring heist and can keep the TV as a prize. You can watch the trailer for the cinematic heist event below:

via

Filed under Advertising · Tagged with campaign, heist, pause, stockholm, TV, viral

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