To communicate their sponsorship of the ING New York City Marathon ASICS installed a 60-foot video wall at the Columbus Circle subway station and challenged passersby to race against U.S marathon runner Ryan Hall.
Two things: 1. Whoa, this guy is fast (I mean, we’re talking marathon here) and 2. Ryan Hall even turned up to race against himself. Luckily, no competing runners were hurt during that experiment.
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