Less Is More (UPDATED)

Posted by Dirk on Tuesday, November 29, 2011 · Leave a Comment

These last few weeks Apple was in the spotlight for various reasons. And while I was reading about Apples future without Steve Jobs and why the 4s is a disappointment and how everybody ordered it anyway I remembered something I learned about the designer Dieter Rams only a year ago while watching a BBC documentary on product design called ‘The Genius of Design’ (I embedded the first part at the bottom):

Dieter Rams’ work for Braun between the late 50s until 1995 is the direct inspiration for much of todays Apple product design. So, in a way it redefined todays approach to designing products through it’s influence of one of todays most influential opinion leaders in product design. With “Less and More: The Design Ethos of Dieter Rams” – an exhibition at the San Francisco Museum of Modern Art featuring the designers work coming up we take a look at a more or less random collection of Dieter Ram’s early work and some striking comparisons between early Braun products and recent Apple design.

(UPDATE: You find a recent conversation with Dieter Rams on the occasion of the above mentioned exhibition here)

Filed under Design · Tagged with Apple, product design

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