Crazy Sony Holodeck
Posted by Dirk on Tuesday, December 27, 2011 · Leave a Comment
Sony brought to life a sort of crazy virtual “holodeck” experience using a variety of visual tricks, including projection mapping, props, and motion-tracking. All three clips were shot in real-time, with zero edits or post-production. Everything you see is an optical effect seen through the lens of the camera.
(It’s) a series of movie related videos using ‘Immersive Imaging’ which takes 3D projection mapping as its starting point, but gives the viewer a supercharged experience with the help of the PlayStation Move controller.
In the past, projection mapping worked only from a single, static view point, and thus was very limited. By attaching the PlayStation Move to the camera, we can track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections and allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds.
Filed under Advertising · Tagged with Commercial, object mapping, viral
Related Articles
Sony – ‘Television Redefined’
I’m not sure about the future of television in general or this kind of product in particular but as for this commercial: Great execution. via
History Like You’ve Never Seen It Before
Here is the thing: For a very long time photographs were just black & white and in effect our perception, our idea of the past is black
read more
KLM: Little Acts Of Kindness
KLM recently tried to use the power of social media to generate a real-life experience. Watch what they did: In the age of social media doing something
read more
