Catchy Stories

Posted by Dirk on Thursday, January 5, 2012 · Leave a Comment

‘Catchy Stories’ is again a nice example of Brazilian art direction. The print campaign by Lápisraro Comunicação, Brazil for the Corre Cutia Bookstore is perhaps not really a campaign-able concept (as two nearly identical ads show) but it’s a great idea, a superb execution and it will probably win a few awards. And now I can say I told you so.

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Filed under Advertising · Tagged with brazilian art direction, illustration, print campaign

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