What do brand logos look like to a 5-year-old? As part of a fun Sunday project, Ohio-based identity designer Adam Ladd asked his 5-year-old daughter to comment on some popular brand logos.
KFC: “That looks like a person”
Mercedes: “A peace sign”
McDonald’s: “An M made out of fries”
Greyhound: “A cheetah”
Puma: “A cheetah”
Jaguar: “A cheetah”