Apparently Filmmaker Casey Neistat was hired to film a commercial for the Nike+ Fuelband #Makeitcount campaign but instead of shooting a straight advertisement for Nike, Casey used the money to fund a worldwide trip to New York, Paris, Rome, Johannesburg, Egypt, Thailand, Japan and more in just 10 days. While traveling he created a commercial for life. And I wholeheartedly agree with every statement in his short:
The rediscovery of slowness. You need to take your time for this very extraordinary cell phone commercial from japan. But I guess that exactly the point here.
I’m actually surprised that something like this comes from France. Don’t get me wrong, there were so many great ideas coming from french agencies in the past