Ikea Introduces The Uppleva TV

Posted by Dirk on Wednesday, April 18, 2012 · Leave a Comment

In a nutshell: IKEA beat Apple to it! While we’re all waiting for the Apple TV set because Steve Jobs claimed he “nailed it” (read the book) IKEA just introduced the Uppleva, an all-in-one smart TV that features an full HD LED screen, a built-in Blu-ray player, speakers, wireless subwoofer and fully customizable housing depending on where you plan to put it. And – it’s from IKEA after all – the Uppleva is already part of the furniture. Cute idea, cute commercial:

From the press release:

IKEA introduces UPPLEVA, a completely new range that integrates smart TV and sound system with furniture. UPPLEVA brings beauty and functionality to the living room, solving the problem of cable clutter and miss-match between TV and furniture.

You will find UPPLEVA in Stockholm, Milan, Paris, Gdansk and Berlin in June 2012. During autumn 2012 UPPLEVA is available in all of the stores in Sweden, Italy, France, Poland, Denmark, Spain, Norway and Portugal , and during spring 2013 in even more countries.

Filed under Design · Tagged with advertising, ikea, TV

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