‘Absolut Inspire’ is not real but a Future Lions 2012 submission by Iris Gavric & Daniel Otterbein at the Academy of Visual Arts Frankfurt, Germany. It’s a concept of an augmented reality street art app designed to create a new world without creative limitations. The fusion of the Google Street View platform with this app would allow you to create your own digital street art anywhere in the world, all seen through an augmented reality viewer. And yes, there might be a bunch of similar concepts out there but nothing so refined and with so much brand fit. Great concept, hope they will get awarded.
Filed under Advertising · Tagged with app, art, Augmented reality
Related Articles
Robotic Street Art Commercial
When advertising tries to connect with street art the result usually turns out out to be somewhat on the cheesy side. Now Street artist Jeff Soto teams
read more
A Toy’s Adventure with/In Google Street View
Address is Approximate is a personal stop-motion animation project by Tom Jenkins of the film and production company The Theory. His beautiful short uses images from Google
read more
3-Way-Street
For his Master’s thesis project at the School of Visual Arts Ron Gabriel made 3-Way Street, a fascinating video that highlights bad interactions between cars, bikes, and
read more
6 Predictions for Digital Advertising in 2011
Over at mashable there is a short but great article on digital advertising in 2011 by Jesse Thomas. It talks about how local advertising becomes relevant again,
read more
WIN THE LOL-Street-Art-Porn-Calendar 2012
What happens if you put porn, internet lolcats and streetart in a mixer? Exactely: You’ll get the first LOL-Street-Art-Porn-Calendar ever. Wait what? Right: The LOL-Street-Art-Porn-Calendar 2012 is
read moreLeave a Comment
1 Comment on “Absolute Digital Street Art”
Dirk – you’re right. The brand fit makes it special. But bear in mind that with a brand so committed to creativity anything less than exceptional starts to detract! Thanks for sharing…