100 Ideas That Changed Graphic Design

Posted by Dirk on Thursday, May 17, 2012 · Leave a Comment

Over at The Atlantic there is an extensive preview of 100 Ideas that Changed Graphic Design, a book by Steven Heller and Veronique Vienne. Sounds like a great read. Here are some exerts from the preview by Maria Popova:

From concepts like manifestos (#25), pictograms (#45), propaganda (#22), found typography (#38), and the Dieter-Rams-coined philosophy that “less is more” (#73) to favorite creators like Alex Steinweiss, Noma Bar, Saul Bass, Paula Scher, and Stefan Sagmeister, the sum of these carefully constructed parts amounts to an astute lens not only on what design is and does, but also on what it should be and do.

Idea # 35: Expression of Speed

Rainboeing the Skies (1971), an ad introducing the new Boeing 747 to El Al Israeli Airlines by graphic designer Dan Reisinger. This iconic image is at the center of an Internet controversy, with some claiming that it was in fact an Air Canada poster.

Idea # 80: Teen Magazines

Teenagers Ingenue (1962) capitalized on the developing female teenage commercial market for fashion, cosmetics, and other beauty aids. Teens were now treated as young adults.

Idea # 38: Found Typography

Alphabet with Tools (1977), by Mervyn Kurlansky, takes everyday objects found in homes and workshops and transforms them into the letters of the Western alphabet.

For more details head over to The Atlantic
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