In advertising we talk to clients about what story they want to tell with their brand. So what makes a great story? For legendary filmmaker and documentarian Ken Burns – the only person who has an iMovie effect named after his signature style – the answer is both complicated and personal. In this short documentary about the craft of storytelling, he explains “his lifelong mission to wake the dead”. For an even deeper insight you might head over to an interview recently featured on The Atlantic.
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Filed under Film · Tagged with advertising, Documentary, interview, short documentary
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