Close Up And Personal

Posted by Dirk on Tuesday, May 29, 2012 · Leave a Comment

From M&C Saatchi, Australia comes probably the most goofy print campaign I’ve seen in a long time. Sure, I’ve had a big laugh but a pay off like ‘“Quality best appreciated up close” sounds more like an excuse for a visual gag than an actual positioning. But that’s just me, I guess.

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Filed under Advertising · Tagged with print campaign

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