Finally the bricks are as bright as the builder: BrainBricks is a concept product for LEGO® developed by Wonder Years, Netherlands that merges psychical and digital play. Here is the pitch:
The LEGO® BrainBricks include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to any mobile device. This allows you to bring your actual LEGO® creations to life within a digital gaming experience. So, the better you build, the better they perform within the game.