Cadburys’ Olympic Idents

Posted by Dirk on Thursday, August 2, 2012 · 2 Comments

If a brand invests in TV sponsorship like Cadbury does for RTE’s coverage of the London 2012 Olympics it basically has two choices: Either it sandwiches any coverage with its brand logo and/or its claim with the unavoidable addition of the famous ‘presented by’ or it strives for something really awesome. Like Cadbury does …

via

Filed under Advertising · Tagged with branding, design, sponsoring

New DC Comics Logo Design

There’s been a lot of talk online lately about DC Comics changing their logo and now it’s official. Say what you will about the design but it’s

Windows Apple Store Take Over

On Friday morning shoppers were confronted with some ‘Banksy inspired nerd vandalism’ on the side of the upcoming Apple Store in Hamburg. Pranksters plastered a bright and

Editorial Announcement

Finally I come around to officially announce that from now on you can We started a test-run a few weeks ago and right now we just begin

Silver Surver

With a great idea and a simple yet stunning effect Jacob Stutton made my day: a snowboarder covered in LED lights shreds in the dark. Awesome and

2 Comments on “Cadburys’ Olympic Idents”

Joanie Lemercier · 6.9.2012 · 1:01 pm

It’s well executed, but I found the lack of credits on this page a little bit unfair.

http://blog.antivj.com/2012/inspiration_vs_theft/
Dirk · 6.9.2012 · 3:17 pm

Joanie, thx for the hint and you’re right of course. We also touched this topic on the Isle (e.g. here and here) but your article is of course a much more comprehensive take on it. Great read, btw.