In an extraordinary campaign Louis Vuitton pays tribute to The Greatest – Muhammad Ali. Spoken Word Artist Yasiin Bey and calligrapher Niels Shoe Meulman revisit the words of Muhammad Ali in Louis Vuittons digital experience The Greatest Words. What
looks like is a piece of art also stylishly reinforces faith in a brand that seemed – at least to me – somehow lost in todays digital world. Great concept, awesome art direction, powerful idea. Take a look at the two recent films and learn more here.