Louis Vuitton: The Greatest Words

Posted by Dirk on Monday, August 6, 2012 · Leave a Comment

In an extraordinary campaign Louis Vuitton pays tribute to The Greatest – Muhammad Ali. Spoken Word Artist Yasiin Bey and calligrapher Niels Shoe Meulman revisit the words of Muhammad Ali in Louis Vuittons digital experience The Greatest Words. What ~~looks like~~ is a piece of art also stylishly reinforces faith in a brand that seemed – at least to me – somehow lost in todays digital world. Great concept, awesome art direction, powerful idea. Take a look at the two recent films and learn more here.

Dream:

Word:

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Filed under Advertising · Tagged with campaign

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