McDonald’s ‘We All Make The Games’ Campaign

Posted by Dirk on Tuesday, August 7, 2012 · Leave a Comment

Although it is perfectly in line with McDonald’s recent strategy I still find it kind of odd to see McDonald’s being the ‘Official Olympia Restaurant’. However, these commercials by Leo Burnett, UK do a fine job connecting with the target group(s) on various levels and providing a sense of belonging. After all, we all make the Games, right?

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