Isle of Ideas - Thoughts on Things, Stuff & Gedöns » branding http://www.isleofideas.com On the Isle of Ideas you find bits, pieces and things of interest or just random thoughts on communication, design, ideas, films and all stuff that is at least remotely connected to what we do for fun and income. Fri, 17 May 2013 14:11:18 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 How Do Colors Effect Purchases http://www.isleofideas.com/2012/10/30/how-do-colors-effect-purchases/ http://www.isleofideas.com/2012/10/30/how-do-colors-effect-purchases/#comments Tue, 30 Oct 2012 09:41:20 +0000 Dirk http://www.isleofideas.com/?p=10596 Don’t you just love infographics? Everything becomes so simple and clear. Like in this one about the effect of colors on the buying decision. Take a look and learn …

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]]> http://www.isleofideas.com/2012/10/30/how-do-colors-effect-purchases/feed/ 0 Cadburys’ Olympic Idents http://www.isleofideas.com/2012/08/02/cadburys-olympic-idents/ http://www.isleofideas.com/2012/08/02/cadburys-olympic-idents/#comments Thu, 02 Aug 2012 10:10:10 +0000 Dirk http://www.isleofideas.com/?p=10172 read more]]> If a brand invests in TV sponsorship like Cadbury does for RTE’s coverage of the London 2012 Olympics it basically has two choices: Either it sandwiches any coverage with its brand logo and/or its claim with the unavoidable addition of the famous ‘presented by’ or it strives for something really awesome. Like Cadbury does …

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]]> http://www.isleofideas.com/2012/08/02/cadburys-olympic-idents/feed/ 2 The Fundamental Elements of Design http://www.isleofideas.com/2011/12/12/the-fundamental-elements-of-design/ http://www.isleofideas.com/2011/12/12/the-fundamental-elements-of-design/#comments Mon, 12 Dec 2011 11:59:25 +0000 Dirk http://www.isleofideas.com/?p=7458 A quick and simple animated rundown of design fundamentals and how they are used to build an iconic brand. By Erica Gorochow

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]]> http://www.isleofideas.com/2011/12/12/the-fundamental-elements-of-design/feed/ 0 Brandversations http://www.isleofideas.com/2011/11/30/brandversations/ http://www.isleofideas.com/2011/11/30/brandversations/#comments Wed, 30 Nov 2011 14:51:47 +0000 Dirk http://www.isleofideas.com/?p=7081 read more]]> Here is an interesting project by Romania-based graphic designer Stefan Asafti. He simply and very stylishly mixed logos and brand claims as an ironic comment on their rivalry.

There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product. Last, but not least, the rivals have even conducted ad campaigns against the competing brands. This project mostly approaches the visual “conversations” between the company logos and the ways that they influence each other, hence the name of the project, Brandversations.

click to enlarge (slightly)

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]]> http://www.isleofideas.com/2011/11/30/brandversations/feed/ 0 Coke Vs. Pepsi (UPDATED) http://www.isleofideas.com/2011/04/19/coke-vs-pepsi/ http://www.isleofideas.com/2011/04/19/coke-vs-pepsi/#comments Tue, 19 Apr 2011 10:22:37 +0000 Dirk http://www.isleofideas.com/?p=2499 read more]]> …and the winner is … obvious.
By now everybody probably knows about the incompetence Pepsi has shown in branding in the past (and this is indeed a chart you could call a classic) but to see it summarized like this again is just devastating.

Update:
Cedric pointed us towards a more detailed timeline of Cokes and Pepsis logo evolution which is more accurate but still proves the point I wanted to make. Or does it? Decide for yourself:

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