Isle of Ideas - Thoughts on Things, Stuff & Gedöns » Commercial http://www.isleofideas.com On the Isle of Ideas you find bits, pieces and things of interest or just random thoughts on communication, design, ideas, films and all stuff that is at least remotely connected to what we do for fun and income. Fri, 17 May 2013 14:11:18 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 Audi: Spock vs. Spock http://www.isleofideas.com/2013/05/08/audi-spock-vs-spock/ http://www.isleofideas.com/2013/05/08/audi-spock-vs-spock/#comments Wed, 08 May 2013 09:05:52 +0000 Dirk http://www.isleofideas.com/?p=11883 read more]]> This is just because I’m about to satisfy my inner nerd and watch Star Trek – Into darkness this weekend: What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Audi S7. Hilarious …

thx to Tom for the heads-up

]]> http://www.isleofideas.com/2013/05/08/audi-spock-vs-spock/feed/ 0 Samsung ‘Charge’ http://www.isleofideas.com/2013/04/03/samsung-charge/ http://www.isleofideas.com/2013/04/03/samsung-charge/#comments Wed, 03 Apr 2013 09:58:30 +0000 Dirk http://www.isleofideas.com/?p=11647 Cheerleaders, Romans, Special Forces, a car chase and dinosaurs on a beach. The latest commercial for Samsung’s Smart TV 2 is pretty impressive and fun to watch. Have a go …

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]]> http://www.isleofideas.com/2013/04/03/samsung-charge/feed/ 0 The Pony http://www.isleofideas.com/2013/03/08/the-pony/ http://www.isleofideas.com/2013/03/08/the-pony/#comments Fri, 08 Mar 2013 13:09:38 +0000 Dirk http://www.isleofideas.com/?p=11585 Ok, here it is. For the sake of completeness and because of overwhelming public request take a look at the moonwalking pony from Three UK and then make your own pony here. Never underestimate the power of a plucky little pony. Happy Weekend everybody …

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]]> http://www.isleofideas.com/2013/03/08/the-pony/feed/ 0 McDonald’s “Little World” http://www.isleofideas.com/2013/01/28/mcdonalds-little-world/ http://www.isleofideas.com/2013/01/28/mcdonalds-little-world/#comments Mon, 28 Jan 2013 11:23:48 +0000 Dirk http://www.isleofideas.com/?p=11191 read more]]> It’s just a 30 second commercial for McDonald’s McBites but it’s also an impressive exercise in animation: Telling a story in 30″ while your camera is fixed on a piece of fried chicken is difficult enough. But doing it in such an effortless way, seamlessly jumping from one camera angle to another because although everything is animated is just great …

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]]> http://www.isleofideas.com/2013/01/28/mcdonalds-little-world/feed/ 0 Nike: Vapor Trail And #CountOnKobe http://www.isleofideas.com/2013/01/22/nike-vapor-trail-and-countonkobe/ http://www.isleofideas.com/2013/01/22/nike-vapor-trail-and-countonkobe/#comments Tue, 22 Jan 2013 12:07:00 +0000 Dirk http://www.isleofideas.com/?p=11125 Just for the fun of it here are two new Nike Commercials, both from W+K, Portland. The one for Nike Football features Christiano Ronaldo leaving a vapor trail in his wake (impressive) and the second one for Nike Basketball features Kobe Bryant as the hero in an extremely eery story (strange) …

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]]> http://www.isleofideas.com/2013/01/22/nike-vapor-trail-and-countonkobe/feed/ 0 Ikea: Night Walkers http://www.isleofideas.com/2013/01/18/ikea-night-walkers/ http://www.isleofideas.com/2013/01/18/ikea-night-walkers/#comments Fri, 18 Jan 2013 13:14:14 +0000 Dirk http://www.isleofideas.com/?p=11102 read more]]> The weather outside is frightful … well, you know the lyrics. And while a few colleagues shoot a campaign in South Africa I’m sitting in this awfully grey weather and it actually snows a little bit. That’s why we end this week with a cosy warm and very true Ikea commercial short film about making yourself comfortable …

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]]> http://www.isleofideas.com/2013/01/18/ikea-night-walkers/feed/ 0 How To Quit Smoking http://www.isleofideas.com/2013/01/17/how-to-quit-smoking/ http://www.isleofideas.com/2013/01/17/how-to-quit-smoking/#comments Thu, 17 Jan 2013 11:09:43 +0000 Dirk http://www.isleofideas.com/?p=11073 If you want to quit smoking here are two extremely motivating commercials by makevisual with a slightly different approach to the topic. If you’re a nonsmoker that loves Roger Rabbit there is also an entertaining making-of at the bottom. And if you don’t know what I’m talking about, just watch the videos …

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]]> http://www.isleofideas.com/2013/01/17/how-to-quit-smoking/feed/ 0 The 10 Best Viral Video Ads 2012 http://www.isleofideas.com/2012/12/26/best-viral-video-ads-2012/ http://www.isleofideas.com/2012/12/26/best-viral-video-ads-2012/#comments Wed, 26 Dec 2012 18:21:54 +0000 Dirk http://www.isleofideas.com/?p=10843 read more]]> Here is the last post of 2012 and because it’s this time of the year we do a Best-Of. It all started with Dollar Shave Club’s low budget commercial simply because it made me laugh and I wanted to mail-order a razor right away. I’d call that successful advertising …

It also made me rethink this years viral advertising (or advertising that went viral) and I started to revisit the ones I could remember from the top of my head. Pretty soon it became a small collection and now it’s the post you’re reading. It even includes the very first cat video on the Isle. Have fun and a Happy New Year …

Nike – Make It Count

L’Odyssée De Cartier

Red Bull – Felix Baumgartner’s Supersonic Freefall

Chevrolet – OK Go

Folksam – Parachuting cats

Old Spice – Muscle Music

Melbourne Metro Trains – Dumb Ways To Die

P&G – Best Job

Axe – Fear No Susan Glen

I’m pretty sure I missed one, so feel free to give me a nudge.

]]> http://www.isleofideas.com/2012/12/26/best-viral-video-ads-2012/feed/ 0 Ear Of The Tornado http://www.isleofideas.com/2012/12/18/ear-of-the-tornado/ http://www.isleofideas.com/2012/12/18/ear-of-the-tornado/#comments Tue, 18 Dec 2012 15:58:03 +0000 Dirk http://www.isleofideas.com/?p=10874 This gorgeous commercial for JBL courtesy of the always amazing guys from Psyop comes complete with a great sound design (I suggest headphones and full HD) and the added value of a comprehensive making-of. Thank you very much and now all eyes on the ‘ear of the tornado’ …

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]]> http://www.isleofideas.com/2012/12/18/ear-of-the-tornado/feed/ 0 Get Real. Get Outside. http://www.isleofideas.com/2012/11/08/get-real-get-outside-2/ http://www.isleofideas.com/2012/11/08/get-real-get-outside-2/#comments Thu, 08 Nov 2012 09:31:17 +0000 Dirk http://www.isleofideas.com/?p=10678 From Whybin\TBWA\Tequila in Australia come this Stihl brand campaign. The pay off is ‘Get Real – Get Outside’ and although I don’t really get the brand relevance the ad is gorgeous and there even might be a big idea hidden somewhere inside …

Many thx to Michael for bringing this to my attention.

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