Isle of Ideas - Thoughts on Things, Stuff & Gedöns » nike

Nike: Vapor Trail And #CountOnKobe

Dirk — Tue, 22 Jan 2013 12:07:00 +0000

Just for the fun of it here are two new Nike Commercials, both from W+K, Portland. The one for Nike Football features Christiano Ronaldo leaving a vapor trail in his wake (impressive) and the second one for Nike Basketball features Kobe Bryant as the hero in an extremely eery story (strange) …

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Stop-Motion Nike Soccer Shoe Commercial

Dirk — Thu, 06 Sep 2012 15:02:04 +0000

Just because this is somewhat unusual combination: A stop-motion Nike soccer shoe commercial that stars Spanish soccer star Andrés Iniesta as a marionette. And again, the whole thing is done in stop-motion and it’s produced by legendary stop-motion studio Aardman Animation which is probably best known for its Wallace & Gromit movies but actually gained early reputation with these 1989 creature comfort short that later became a series of commercials for Heat Electric.

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Nike – Game On, World

Dirk — Wed, 04 Jul 2012 09:57:20 +0000

For Nike sport is the ultimate game and athletes are the ultimate players. The more you play, the better you get. Now Nike introduces a whole new training platform – #gameonworld – on which you can measure your score against your self, against your friends, against the world. A fun spot, a great concept and I just love the video arcade sound design …

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Nike: My Time Is Now

Dirk — Sat, 19 May 2012 10:34:51 +0000

As kind of a tie in for tonights Champions league final in Munich (probably the first time I’ll ever root for Bayern München) here is the latest Nike Football promotion ‘My Time Is Now’ by Wieden + Kennedy. From the official description:

The next wave are here. Neymar, M’Vila, Götze. Hungry to break through. Unafraid to line up with Ribéry, Sneijder, Ronaldo. Followed by thousands more. Ready for the chance. Are you? Watch the film, then find what it takes to make it.

It seems to me coming up with these kind of ads is like breathing for W + K (which is probably not true) but I always watch in awe. And – if you care to follow the instructions at the end – it also a pretty clever concept.

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#MakeItCount

Dirk — Tue, 10 Apr 2012 11:43:43 +0000

Apparently Filmmaker Casey Neistat was hired to film a commercial for the Nike+ Fuelband #Makeitcount campaign but instead of shooting a straight advertisement for Nike, Casey used the money to fund a worldwide trip to New York, Paris, Rome, Johannesburg, Egypt, Thailand, Japan and more in just 10 days. While traveling he created a commercial for life. And I wholeheartedly agree with every statement in his short:

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Let’s Play Ball

Dirk — Sat, 05 Nov 2011 12:26:16 +0000

As I’m about to fix the the basketball hoop in my backyard here are two recent entries by w+k for Nike basketball. First Nike tells us – apparently with an insanely high production value – that “Basketball Never Stops” (thx to Michael for the hint) followed by the straight forward ‘reason why’: We just “Love The Game”, a concept that features Dwyane Wade, Chris Paul, and Carmelo Anthony play ball throughout the US which in a way is the much more interesting approach.

She Runs! … A Lot!

Dirk — Tue, 25 Oct 2011 16:40:43 +0000

Never Stop Running featuring the Nike LunarGlide+ 3 Shields is the latest W+K/Nike collaboration that again puts a new spin on the 3 simple words ‘Never stop running’. Here is the pitch:

When your shoes are ultra-comfortable, it means longer runs. Like, “a marathon is just the warm-up” longer runs. Which brings us to Alice. Who puts on the LunarGlide+ 3 Shields and meets her family while, well, running.

Watch the regular spot first and then take a look at the reactions of her family, her friends and even her dog in the consequent in-depth, honest and sometimes tear-jerking interviews. A great concept (and a great casting as well):

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The future is now – Nike about to unveil McFly’s sneakers

Jan — Thu, 08 Sep 2011 15:40:34 +0000

[Update:] Nike unveiled the NIKE Air Mag (no power lacing! > “It’s not 2015 yet”) – limited to 1.500 pairs which will be auctioned. 100% proceeds to the MJF Foundation. For ten days, 150 pairs of Air Mags will be auctioned off daily at nikemag.ebay.com. The auctions will begin tonight and end on September 18th.

I’m an 80s kid and grew up with the trilogy of Back to the future. For me one of the most fantastic movies ever made, because it so much transports the feelings, visions and wishes of that very special decade. What fanboys around the world are fascinated most about are three special gadgets: The Mattel Hoverboard (of course), the self-drying jacket and of course the self-lacing Nike’s Marty McFly wore in the second part: Power Laces, alright!:

There have been several petitions from fans supporting Nike’s original idea of the self lacing sneakers. And there have been many many selfmade trainers, that more of less try to look like the ones in the film.

Now it looks like Nike is about to unveil the Nike MAG 2011 today!

In a teaser handed out to select sneaker-heavy publishing groups, a midnight call from NIKE quickly turned into a room with only a black box with the swoop logo on it, an iPod Shuffle, and a card which read “Play Me.” Once Dr. Emmett Brown was heard saying “Welcome to Los Angeles. If my calculations are correct, over the next 24 hours you are about to see some SERIOUS SH*T!”, the publisher’s next move was to open the box and find a pair of the Doc’s classic 2015 shades and a message that invited them to an event that promised nothing less than the sneakers themselves!

Pictures by Nicekicks.com

But the best is yet to come: Check out the mysterious teaser video by YouTube member DocEmmettBrown88:

We’ll keep you updated, promised.

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Nike Swoosh Turned 40

Dirk — Sun, 21 Aug 2011 09:10:10 +0000

Last week I was to busy to write about this but here we go now: The Nike swoosh turned 40 last Thursday. Some say it’s one of the best logos ever designed but I wholeheartedly disagree. I’d say it is one of the most consequently used logos ever designed which is something entirely different.
That being said of course correct and consistent usage heavily depends on ingenious design. (This last sentence also ensures that I’m not getting lynched by some of my colleagues on monday morning)
Anyway, there is a nice post over at imprint by Stephen Heller on the logos history and on a 28 page recount of the logos development by Nike itself. Here are a few excerpts to water your appetite:

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The incredible office of Mark Parker, CEO Nike

Jan — Thu, 23 Jun 2011 10:53:48 +0000

It’s always nice to get an inside look at the offices and workspaces of creative people. Thought you’ve seen anything cool? Check out the office of Nike’s CEO Mark Parker which is packed with crazy Nike memorabilia and a frenzied collection of art and shoes, unreleased samples, one off promo materials, and classic models and … well, just take a look for yourself:

See some more pice here.

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